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Our Mission

The blueprint for
success as a gym has
become a numbers game.
“How many memberships can you sell, without the member ever attending?”


This failing is a result of gyms wanting to become as profitable as possible, while being limited by how many members they can squeeze into their facility. 
This is why all the biggest, most successful gym chains you know, are all targeting the same audience, and offering the same atmosphere. Their members don’t attend, and they don’t get results. 


What happens when their members don’t attend the gym? More free space to sell more memberships. The cycle continues…

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Our mission is to break the cycle. We want to be the driver of change within the fitness industry. Instead of the traditional route of profitability and success, we want to create a model which prioritises a gym member finally getting the results they deserve.


We believe a gym known for its results will never fail. It will always be positioned higher than its competitors due to the results its members produce.

At The Fitness Fraternity we aspire to be a community where results are the norm, attendance is high, and members are valued.


Our mission is to ensure no person who steps into our gym fails in their pursuit of results. When you join The Fitness Fraternity our support network will seamlessly integrate you into our results culture. 

If you simply want to exercise, there are multiple options. If you want more, if you want results, welcome to The Fitness Fraternity.

The Fitness industry
is failing.

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Origin
Story

Our founder, Jack Stokle, has a decorated bodybuilding and fitness history. He is a former British champion bodybuilder, a renowned personal trainer,
and a successful businessman.


17 years ago, when Jack first lifted a weight, the gym world looked a little different. Gyms had heart, passion and personality. They weren’t corporations. They weren’t simply numbers on a spreadsheet. They were the life and soul of communities. They were results driven and proud of it!​

If you saw someone in your city in shape, I bet you could have a good guess at which gym they trained at.


Fast forward to 2021. The gym world is disengaged. Social media controls trends, and big corporations are selling discounted gym memberships to anyone with a pulse.

                                                                                      Instagram (and photoshop) have well and truly arrived, and TikTok is about to burst onto the scene. 

​

The fitness industry is now a mess. It is full of false promises, self-conscious gym goers & wishy-washy strap lines. There is no grit. No heart. No passion. And the worst bit…no fun!


What created Jack’s love affair with iron, and outstanding physiques, had well and truly disappeared. A change had to happen. A stand had to be made. The Fitness Fraternity was born. 

Jack had the opportunity to purchase his boyhood gym. Goldstar Gym was for sale and Jack made sure there was only 1 person who was going to own it…him. 

​

This was his opportunity disrupt the gym world in his own way. It was his opportunity to create a community where people were bonded by their love of weights. It was his moment to bring back the old school.

​

Jack often refers to The Fitness Fraternity as an old school gym with a new school vibe. He has created the best of both worlds. The same amazing gym programmes…in a new app. The same education is there…in gym workshops, webinars, emails, Facebook and WhatsApp groups. 

​

There had to be a change. There had to be a gym in the new era that centered itself around its members and old school values. The Fitness Fraternity was born to compete with all the noise and failings of corporation gyms.

 

It’s the people’s gym, and it’s here to stay!

"Fitness is not about being better than someone else. It's about being better than you used to be."

- Unknown

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