I wanted to share something personal with you.   A few days ago, I changed my haircut. Back to a short back and sides buzz cut (prime Becks) after having a long man bun for 4 years. That same afternoon, within minutes of picking my eldest son up from school (8 years old), he looked at me and said he wanted a buzz cut. No conversation. No influence. Just pure simple observation.   It made me stop and think about how much our children absorb from us, not from what we tell them,

Did you see our latest social media post? "Aggression in effort. Control in execution." Maybe you thought, "sounds intense," or "sounds too complicated”.   It's not. It's for anyone who's ever stared at the bar, machine, db's for a heavy pb and thought "Can I?"   Let's break it down, without over complicating things.   What it IS: It's the switch you flip  right before  the lift. It's not being angry. It's deciding, absolutely, that you're moving the weight. That's the aggre

The fitness industry runs in cycles.   Every few years there’s a new focus; fat loss shortcuts, tech-led training, injections, extreme cardio style training, minimal effort solutions. They come in strong, then quietly disappear.   What tends to remain is what works.   Strength training has never really gone away. It just stopped being fashionable (sadly).   Now, we’re starting to see that change.   Lighter bodies, weaker foundations Over the last few years, the priority for m