Why Hyrox Won’t Make It to Prime Time

Every few years the fitness world finds a new obsession. Something flashy, competitive, and “the future of training.” Years back it was Tough Mudder. Then the CrossFit Games. Today, it’s Hyrox. Scroll through Instagram and you’d think it’s the only way people train.

But let’s take a step back. If Hyrox is that big, why isn’t it on TV? Why aren’t stadiums full, cameras rolling, sponsorships pouring in? The simple answer: it doesn’t make good television.

The TV Problem

Sports that thrive on screen have drama. They have skill, moments of genius, narratives that build suspense. A 100m sprint is over in 10 seconds, but it’s electric. Football is ninety minutes of tactics, mistakes, and brilliance. Hyrox? It’s rowing, ski-erging, wall balls, sled pushes, repeated and again. Great to do if you’re in it. Painful to watch if you’re not.

No audience, no broadcast. No broadcast, no mainstream foothold.

The Lifestyle Problem

Hyrox is built on relentless demand; max effort, high volume, constant chasing of personal bests. That’s addictive when you’re in your twenties or early thirties, when bodies are fresh and recovery feels optional. But it’s a phase. As people grow older, joints don’t bounce back, family and careers take priority, and the obsession simply can’t be sustained.

We’ve seen this cycle before: early adopters shouting the loudest, hashtags booming, everyone swearing “this is it.” Then life catches up. The noise fades.

The Social Media Problem

Hyrox was built for social media. It looks great in a reel. Fast transitions, sweaty faces, people collapsing at the finish line… it’s dramatic content. But here’s the catch: social media thrives on novelty. Once the reels dry up, or the next shiny thing comes along, the hype drops.

And without that hype, Hyrox is just another demanding circuit session in a warehouse.

The Bigger Picture

This isn’t a dig at the people competing, pushing yourself is always a good thing. And if Hyrox gave someone the spark they needed to train harder, brilliant. But let’s be honest: it’s a moment, not a movement. The timeless pillars of training, strength work, conditioning, bodybuilding, building a physique that lasts decades, those don’t fade when hashtags do.

The Sting in the Tail

Hyrox is loud right now because it photographs well and hashtags even better. But real gyms don’t go out of fashion. Real gyms, real training, real results… that’s prime time, whether the cameras are rolling or not.