In part 1, I talked about the "Sliding Doors" moments in your life. Split seconds where you choose to train or choose your sofa. But there’s another sliding door you might be standing in front of you right now: The door to Fitness Fraternity. Maybe you’ve walked past and heard about our history. You know we’re steeped in bodybuilding . You’ve heard the noise of plates clanking and seen our social media that has young, muscular people. You might think, "That’s not for me. I’

I wanted to share something personal with you. A few days ago, I changed my haircut. Back to a short back and sides buzz cut (prime Becks) after having a long man bun for 4 years. That same afternoon, within minutes of picking my eldest son up from school (8 years old), he looked at me and said he wanted a buzz cut. No conversation. No influence. Just pure simple observation. It made me stop and think about how much our children absorb from us, not from what we tell them,

Did you see our latest social media post? "Aggression in effort. Control in execution." Maybe you thought, "sounds intense," or "sounds too complicated”. It's not. It's for anyone who's ever stared at the bar, machine, db's for a heavy pb and thought "Can I?" Let's break it down, without over complicating things. What it IS: It's the switch you flip right before the lift. It's not being angry. It's deciding, absolutely, that you're moving the weight. That's the aggre